BIT 2023: a constant benchmark in a time of great challenges

BIT 2023: a constant benchmark in a time of great challenges

BIT 2023 is monitoring data and trends to support operators in preparation for the 2023 edition.

BIT - Borsa Internazionale del Turismo (International Tourism Exchange) is warming up its engines in view of the 2023 edition - at Allianz MiCo from 12 to 14 February 2023 - and confirms itself as a benchmark for anticipating trends in the sector.


A substantially positive picture that the BIT 2023 Observatory will continue to monitor in the coming months in order to share with every operator in the supply chain useful data and information to support business growth, respecting the original vocation of the event. The next edition aims to further consolidate the role of BIT as a reference event in Italy, and among the first in Europe, for networking between Italian and international supply and demand, as well as previewing data, trends and educational moments in a rich schedule of events.



The return of successful areas and events


The BIT team is working on new proposals for the 2023 edition. Some areas have already been confirmed: Leisure with proposals from destinations and operators, BeTech for digital and social services, and the MICE Village, entirely dedicated to business travel. After enjoying great success in recent years, also the format Bringing Innovation Into Travel will be confirmed, thanks to a schedule of events ranging from meetings with major international personalities to a “toolbox” of practical instruments for business development.


To find out how to become an exhibitor at BIT 2023, visit this page on the website. To find out how to participate as a professional visitor, visit this page.