Tuscany, the cradle of Italian history looks to a future of sustainability

Tuscany, the cradle of Italian history looks to a future of sustainability

The Region is ready to welcome once again Italian and international tourists with slow initiatives, focusing on the great local food and wine tradition.

Photo by Elena Rota




You say “Tuscany” and you think of a unique landscape, of unparalleled culture and art, of an incomparable food and wine tradition that goes hand in hand with a renowned sense of hospitality. The Region has all the numbers for a positive 2022, as confirmed by the Director of Toscana Promozione Turistica, Francesco Tapinassi.


“Among the many things that Tuscany can put in place to confirm its natural attention to the environment, we believe that the project 'Vetrina Toscana', dedicated to food and wine tourism, is a real and concrete response to the theme of sustainability, because all member companies are committed to use mainly local and seasonal products, thus giving a central role to the regional culinary tradition. It's a way to give our visitors a healthy and conscious cuisine”.


"The themes of slow tourism and walking paths are of great topicality”, continues Tapinassi, “and for this reason the Tuscan tourism product, together with sustainable mobility, are an essential combination through which we can renew the link with nature, history and traditions. In fact, our commitment is to use slow travel to structure environmentally friendly itineraries, in order to strengthen the regional tourist offer towards a more conscious and careful tourism. Safeguarding the environment, as well as the traditions and territorial identities, must go hand in hand with initiatives aimed at ensuring the environmental, social and economic sustainability of the destinations”.


All indicators are confirming a great interest towards Tuscany, both from domestic markets and from the main European countries. “We noticed a growth of American tourists and also the first signs of recovery from Eastern markets. Even though 2021 couldn’t reach pre-Covid numbers, due to the long lockdown in the first half of the year, it was better than 2020, particularly for coastal and rural tourism. The cities of art, which have suffered the most from the reduction of foreign flows, still represent a complex issue", concludes the Director.


Also with Tuscany the appointment will be at BIT 2022, this April at fieramilanocity from Sunday 10 to Tuesday 12.