Tourism Collection becomes environmentally friendly and sustainable
Tourism Collection

Tourism Collection becomes environmentally friendly and sustainable

From ESG-minded hotels to trains serving proximity tourism to cruises aiming for zero emissions, the future for industry players is bright. Or, in fact, green.

The Tourism Collection, the large-scale exhibition of private operators - including accommodations, carriers and cruises - will be one of the flagships of BIT 2023, at the Allianz MiCo in Milan from Sunday, February 12 to Tuesday, February 14.


And as trains, especially local trains, increasingly become a means of rediscovering the territory as well as mobility, Trenord presents its offerings at the event. “We have an offer of nearly 2,200 rides a day serving more than 400 points in Lombardy and reaching cities of art, lakes, entertainment and sports destinations”, explains Leonardo Cesarini, Trenord Commercial Director. “And the ‘Snow Trains’ to Valmalenco and Aprica&Corteno, in partnership with Snowit, offer all snow services on a single digital platform”.


For those who prefer water to land, MSC Cruises proposals are not to be missed. Sustainability is the silver lining of this year's cruises: “We are moving toward a low-carbon future and, by 2050, we will achieve zero net greenhouse gas emissions”, said Executive Chairman Pierfrancesco Vago. Not to be missed at this time of year is the Valentine's Day promo with proposals ranging from the Caribbean and the Antilles to Northern Europe, or from the Red Sea to New York.


Hotels are also become sustainable, as from Best Western tells us: “Here's how our group will focus on two main themes: internationalization and sustainability. By virtue of our relationships with international sales offices we will follow up on events and boost global agreements. To name just a couple, we will work in synergy with colleagues in North America and Brazil and together we will promote their respective hotels. And again the issues of ESG - sustainability, inclusion, accessibility - are central to us across all Mice, Leisure and Corporate segments without distinction, thus confirming their core focus and our group's commitment since the very beginning”.


The new responsible and conscious proposals of operators are available to visitors of BIT 2023.