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BIT 2023: a constant benchmark in a time of great challenges

BIT 2023 is monitoring data and trends to support operators in preparation for the 2023 edition.

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BIT 2023: business and trends also at the events

Bringing Innovation into Travel will be once again the leitmotif of this year's rich schedule of events among networking, trends and business tools.

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Slow tourism is gradually conquering the world

From walking to cycling and villages, slow tourism attracts 54% of potential travellers. All the opportunities for growth at BIT 2023.

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Food and wine tourism: a trend that knows no crisis

In 2021, 13% of Italian bookings were related to food and wine proposals. But it’s a global phenomenon.

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05/04/2022

Sustainable and responsible: Thailand prepares to relaunch

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Despite international uncertainties, the country saw a fourfold increase in arrivals from Italy between 2021 and early 2022. Partly thanks to a renewed, green and slow tourism.

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05/04/2022

United States coast-to-coast: special promotion for a unique destination

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Visit USA, a long-standing BIT partner, has pioneered more flexible, modern destination promotion. Ideal for a destination as rich in experiences as the States.

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05/04/2022

Extraordinary excursions and experiences in the wondrous Puglia

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As of 2015, the Region was one of the first to focus on sustainable tourism. And the results are evident: from cycling and hiking to unique experiences amid wild nature and fairy-t ...

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05/04/2022

Basilicata: a fascinating region just waiting to be discovered

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From its Tibetan bridges, Skywalk and the beaches of Maratea to the super-hospitality of Matera and its film tourism, the Region introduces itself to the world at BIT 2022.

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05/04/2022

Le Marche, plural: all of Italy in one region

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From the sea to the mountains, from art to opera to its travelling theatre festival, MArCHESTORIE, this region presents experiences for every type of traveller at BIT.

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21/03/2022

For the first time at BIT 2022 ASTOI presence becomes Village

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The ASTOI Village debuts, hosting for the first time up to 20 associated tour operators including Alpitour, Alidays, Boscolo Tour Operator, Costa Crociere, Cocktail Viaggi, Futura ...

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21/03/2022

Abruzzo, the green heart of the Mediterranean Sea

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A tourist destination to be enjoyed in the name of sport, nature, adventure and fun. To fully enjoy the extraordinary environmental resources of a land waiting to be discovered.

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21/03/2022

Bringing Innovation Into Travel: future is the destination for BIT 2022

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At BIT 2022, technology, digitalization and sustainability are of great importance, the red thread running through all five macro-areas of the event schedule. The most relevant tre ...

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21/03/2022

Tantosvago, the inclination for foreign countries becomes green

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After the pandemic, travellers are once again booking abroad. That's why it becomes even more essential to also take actions to care for the evolved and conscious traveller.

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21/03/2022

Friuli Venezia Giulia: several landscapes and traditions in the same region

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Slow and sustainable tourism is a natural evolution for a region characterized by open spaces, nature and a wide variety of landscapes, all within a few hundred miles.

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21/03/2022

With an eye to the 2026 Winter Olympics, Lombardy bets on sustainable tourism

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In Lombardy, the strategic drive toward sustainability impacts on the Region’s tourist promotion too. The final goal is to highlight the beauty of nature and landscape on the terri ...

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03/03/2022

Innovation is the trump card for post-pandemic tourism

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BIT 2022 is preparing a rich schedule of events shaped on the needs of today’s scenarios, as confirmed by studies such as the one carried out by the Milan Polytechnic.

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03/03/2022

Jordan, the “Kingdom of Time”, is ready to welcome global nomads

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The pandemic, among other things, has taught us a new sense of time. The Middle Eastern country took this opportunity to relaunch a new sustainable and quality tourism.

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03/03/2022

Tuscany, the cradle of Italian history looks to a future of sustainability

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The Region is ready to welcome once again Italian and international tourists with slow initiatives, focusing on the great local food and wine tradition.

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03/03/2022

A special 2022 for Egypt between sustainability and major anniversaries

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Tutankhamun, the Rosetta Stone and the new Cairo museum are the symbols of a tourism that is becoming more respectful of nature and history.

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03/03/2022

History and nature see Piedmont in pole position for the relaunch in 2022

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The Region proposed many initiatives to enhance in a sustainable way its incredible naturalistic, historical and cultural heritage, adapting to the desires of the new traveller.

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03/03/2022

Best Western: how to take care of the evolved traveller

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One of the first hotel groups in Italy to emphasize the theme of environmental sustainability describes its strategies for 2022.

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03/03/2022

Shiruq Travel: culture and sustainability for proposals with attention to every detail

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Malta, Portugal and the Balkans are the most popular destinations of 2022 for this new reality devoted to quality tourism.

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04/02/2022

Understanding will be essential for growth in a still uncertain 2022

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International arrivals will not return to their pre-pandemic level before 2024. This year, however, it will already be possible to exploit certain trends in business terms. Trade f ...

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04/02/2022

Food and wine tourism: an ace to play in the poker game of the new normality

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Sustainability and rediscovery of territories in terms of food and wine meet in the new post-pandemic trends of nature and open-air tourism.

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04/02/2022

Lazio relaunches with sustainable tourism

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The Region’s strategy also includes initiatives to attract the most knowledgeable visitor and participation in international projects.

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04/02/2022

Sustainability and tourism: the Israeli case history at Bit 2022

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The theme of sustainability is central to a country like Israel, as Kalanot Goren, director of Israel's National Tourist Office, tells us.

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20/12/2021

Will sustainability be the key to relaunching tourism in 2022?

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Sustainable travel is at the heart of BIT's proposals: in particular, it is a cross-cutting theme in the rich programme of events, as well as being discussed in a dedicated 'Sustai ...

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20/12/2021

In 2022, the traveller wants to be surprised. Here's how and why

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Analysts agree that the sector is recovering despite uncertainties, while surveys among travellers suggest a strong desire to “make up for lost time”.

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20/12/2021

Slow and sustainable, responsible and open-air: this is how Italy prepares for the relaunch

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From the North to the South, the Regions are focusing with increasing conviction on tourism that is not only sustainable, but also responsible and respectful of places. The Veneto ...

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20/12/2021

Not only local: long haul is ready for safe and green travel too

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The classic "white sand, crystal clear water" destinations of many Italian and European travellers are preparing for a green and responsible 2022: the example of the Maldives.

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07/05/2021

Lombardy is increasingly its online presence to promote slow and open-air tourism

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From the 12 most beautiful spring blooms to cycling, kite surfing or trekking. Looking at Bergamo and Brescia as the 2023 Culture Capitals and the 2026 Winter Olympics.

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07/05/2021

Bit Special Talks takes tourism trends to the next level

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Thinkers and architects, artists and art critics, opinion leaders and pop stars propose new visions that can become levers of growth.

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07/05/2021

Italy prepares to revive its wonders

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Thanks to the tourist season pass, from mid-May it will be possible to travel between regions again. Which are preparing to welcome internal tourism with new, interesting offerings ...

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07/05/2021

Revenge Travel: the world wants to travel again

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Between safety protocols, vaccination programmes and proposals adapted to the new normal, the medium to long haul could be the surprise of 2021 travel.

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26/04/2021

From nearby to faraway lands, foreign destinations are at Bit Digital Edition

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With examples such as Malaysia and the Dominican Republic, and also San Marino "on our doorstep", international tourism is ready to get going again in the summer, too.

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26/04/2021

The tourism side of Italy is more online than ever at Bit Digital Edition

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From North to South, Italian destinations are coming to the rescue. Lazio focuses on villages, Friuli Venezia Giulia on experiences and Abruzzo on lifestyle. The City of L'Aquila i ...

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26/04/2021

Operators at the starting line for the first Bit Digital Edition

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More than 1,000 exhibitors are ready to capitalise on the opportunity for even more immediate and equally effective contact with buyers and visitors through the new online platform ...

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26/04/2021

Bit Digital Edition: Innovation in the spotlight at Bit Talks

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Among more than 90 sessions, of great interest is the Technology & Innovation area dedicated to the most innovative solutions, from experiential promotion to health protocols.

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14/04/2021

Not only outdoors: fine dining and culture to get going again in 2021

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While the Traveller Review Awards testify to the worldwide search for nature-based destinations, in Italy wine and food tourism focuses on starred restaurants, whilst culture remai ...

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14/04/2021

BIT Digital Edition débuts a new, direct and interactive trade fair experience

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The digital formula allows operators to interact even more immediately with buyers and the public. More than 90 events are in the pipeline, focusing on key issues for the restart.

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14/04/2021

Discovering "Niche Italy”

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Parks, FAI Sites, Refuges and The Unknown Mountains. And much more. For many people, travelling in the Covid era is discovering destinations they would not have thought of before.

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14/04/2021

After the Pandemic, More of a New Beginning than a Relaunch

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Nothing will be the same even when the emergency ends. It will be necessary to focus on long-term factors such as ethics, sustainability and digital: in the words of Simon Anholt, ...

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02/03/2021

Consumers want to get back to travelling

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A trip will be the first choice for 40% of Italians when it comes to restarting consumption in 2021. Although, 44% want a new digital-physical hybrid experience.

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02/03/2021

Rethinking the future: experts' views on Travel to come

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Bit Milano inaugurates the new section dedicated to reflecting on the sector’s "higher" and more strategic aspects by meeting with ADUTEI DIRECTOR Aljoša Ota, futurologist Roberto ...

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02/03/2021

Open-air, "distanced" and unexpected: tourist Italy 2021

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The search for safe, not overly crowded open-air destinations is driving small villages and nearby countryside solutions alongside big cities and charming spots.

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02/03/2021

From the need to relaunch to the opportunity to rethink strategies

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Several long-haul destinations have used the Covid time-out to develop their uniqueness, drive innovation and review business models.

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01/02/2021

From food to engines, art and culture: 'productive districts' to boost tourism

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For years, local tourism systems have existed but now have new potential to be developed given the recovery. Better if in synergy with production districts. And not only the food a ...

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01/02/2021

Beyond the relaunch: digital and new business models for future-proof tourism

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As operators testify, the sector's resilience is leading to profound changes that will make travel more digital, personalised and sustainable in the long term.

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01/02/2021

Business Travel, reassuring signals for the future

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Milan accepts the challenge of launching its Convention Bureau at a time when it is still evolving.

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01/02/2021

With acquisitions, new openings and renovations, the hotel industry is in full swing

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Activism confirms the sector's confidence in a recovery that focuses mainly on luxury, quality food, and unique experiences.

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14/12/2020

New strategies of international brands during the pandemic: ideas and strategies to involve travellers

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From long-distance smart working to yoga online, the strategies of destinations are multiplying to respond to new needs. The success stories of Anguilla, Hawaii, Malta and Mauritiu ...

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14/12/2020

Bit preview: What do buyers want from Italy in 2021

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The thrills of great destinations combined with the discovery of new ones. But also more technology, more services and a more diversified offer between requests.

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14/12/2020

Supply chains join forces to relaunch the entire industry

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The data collected and analysed by BIT OBESERVATORY suggest that there are margins for the entire sector to bounce back in 2021 after this year's inevitable debacle.

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14/12/2020

Slow and open-air tourism, but also culture to start again in 2021

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Not just charming villages. Italy has a unique range of proposals to offer, such as the historical trekking trails, in the new normality.

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16/11/2020

New dates for BIT 2021, now set to take place in May

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Initially scheduled for February, BIT, the International Travel Exhibition will now be held at fieramilanocity from 9 to 11 May 2021.

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11/11/2020

Waiting for BIT 2021, digital tourism is on the up

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BIT 2021 will be the ideal window to look beyond the current situation and discover a preview of the trends that will emerge after the emergency. There is already one clear emergin ...

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24/09/2020

Operators bet on innovation and resilience to relaunch

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Digital helps to promote, security and reliability retain targets while new products and operational tools aim to conquer new ones. In view of the recovery.

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22/09/2020

"Future-ready", BIT MILANO focuses on onlife experience

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The new Fiera Milano Platform offers an integrated ecosystem of physical and digital services, while Fiera Milano will support participation also financially.

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22/09/2020

At BIT MILANO the relaunch of the sector is about sharing know-how

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This year's schedule of events and conferences will be richer and more focused than ever, with numerous presentations of data and reports and insights.

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22/09/2020

Italians love travelling and not only in summer

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According to a ENIT survey, 1/3 of Italians are looking forward to the Christmas holidays. For Euromonitor, the future of travel will be sustainable, responsible and digital.